In this study the author conducted a survey among 68 employees of different companies, 31 of them representing logistics companies and 37 employees of companies that are users of these services in order to analyze the obtained data using the PLS-SEM method and to identify the key factors affecting the formation of customer loyalty. Based on the identified factors the author proposes a concept of measures to increase customer loyalty of small road freight transportation companies in Latvia.
Chapter 1 provides theoretical information on the process of selecting a logistics service provider and a description of the factors used in this process. The basics of the creation of customer loyalty and measures to increase it were also considered.
Chapter 2 includes the analysis of the freight transportation market in Latvia, analysis of logistics companies in Latvia and analysis of the data obtained from the survey.
Chapter 3 contains a statistical model showing the most important factors affecting customer loyalty of logistic companies. Based on the statistical model, a concept of measures to increase customer loyalty of small logistics companies is proposed.